The weekly magazine you don't need.
We have been chosen by a newspaper to spread important news: its launch on newsstands following 11 years online. We decided to tell its values and its tone of voice using the newspaper’s most important communication tool: the title. That’s why we chose to entrust the campaign to 5 copy-ads.
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Our headlines were published in newspapers and weekly magazines, and then on the back of buses, trams, bus shelters, billboards and pedestrian walkways in Rome, Milan and Turin.
